Leen Al-Bassam
Intelligentsia_11.png

Lincoln Black Label

Creative Direction

now.lincoln.com

now.lincoln.com

When Lincoln approached us to contribute to their new initiative, we jumped on the opportunity to create connective tissue between the driver and the brand

Night and day

Night and day

Virtually taking drivers to up-and-coming venues allowed Lincoln to showcase their commitment to design and lifestyle in a way that speaks to their consumer on a fundamentally different level

favorite venues across the city

favorite venues across the city

We built out a video experience that showcased an off the beaten track story that created a tangible experience, whether online with the city guide or as a physical experience

What about the car?

What about the car?

Highlighting different design features aligned changes in the collection with the growing design movements that put the vehicle in the context of the world around it

Life beyond the campaign

Life beyond the campaign

Lincoln published the city guide on their platform with great success and decided to leave it up as a full time feature