Leen Al-Bassam
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Virgin Atlantic How I Clubhouse

Lifting upperclass engagement

 

VIRGIN ATLANTIC HOW I CLUBHOUSE 

With the launch of their 2013 Upperclass lounge renovation at EWR, Virgin Atlantic wanted to engage their audience socially there and across the globe.  This intagram campaign encouraged passengers to show the world #howIclubhouse, increasing social activity 40% for the brand.  Housed in an interactive shell, flyers could engage with their photos both online and in a commissioned piece of art in the new lounge.