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http://www.bezoona.com/work-1 daily 1.0 2024-01-10 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534262721725-HGI3EEGW35KAJS5HX08T/Intelligentsia_11.png Work https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534276244651-UDSU957ZBJP3HY1IHOB6/Marcus+landing.png Work https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534391018559-VNUWMQX9PXPH1DCO5HAS/morgan-stanley-fraud-2.jpg Work https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1673387913075-SAM1EWJUI832CL957EA9/49.jpg Work https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1673459203457-A3AWOGJWMPQTJ8PS13XS/Animation01.gif Work https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1673476373376-IBXMPW157J7LOUB76RKM/Subway+Billboard_yeah.png Work https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1699852615272-DBXNV1TWHPZMX8BDHEXF/VDS+Cover.jpeg Work http://www.bezoona.com/mastercard daily 0.75 2019-04-26 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534386489714-E4N7M1N9R8E90O20Y63O/IMG_7983-1.jpg Mastercard https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534386378044-Z5IWJY4ATF64NMMFV953/031612_MastercardNYC_004.jpg Mastercard - Going out with a bang Celebrating the end their exclusive relationship with Google Wallet, MasterCard PayPass went to SXSW in 2012 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534433291938-XF09AZD7I4O0MEVSUVCI/MasterCard_tapInto_laptop.jpg Mastercard - Everyone, everwhere Deploying independent publishers to cover the festival, we built a digital hub to aggregate all the content and a pop-up Grind location where PayPass members could take a breath from the over crowded festival and recharge their devices and their minds https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534437525327-1O1VE401X3V0UQ9NIURK/IMG_9271.jpg Mastercard - know anything about microwave cable? Topping off the extensive coverage of the festival, we did an exclusive live stream of the Sub Pop showcase into five venues across the country. With our six week timeline for the project, we jumped over the logistical hurdles and make five parties in three time zones happen https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534438436691-6YVD8TTEGYHSZPG4DSO0/IMG_9303.jpg Mastercard - Food trucks galore Each venue was outfitted with local chefs who created exclusive bites for the event unlocked for cardholders https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534438067700-XCX382W9SK4Q72MO2NGC/IMG_9376.jpg Mastercard - memories count Social media enabled photo booths installed across the country socialized the event naturally and with a party this good, why not throw one at HQ as a last bash to celebrate the partnership http://www.bezoona.com/moodys daily 0.75 2019-05-02 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534452783824-EZ20R4WYV3B3XAWJ9AJI/raphael-biscaldi-297901-unsplash.jpg Moody's Analytics https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534455108876-M366281CD8A9XZ85J0W0/Moodys_device.jpg Moody's Analytics - Staying on the right side of sub-prime loans | The Brief Getting sub-prime loan information organized and automated became a key objective of Moody’s Analytics group after the financial crisis. How do you simplify stacks and stacks of information that had up until this point been stored only on spreadsheets, eliminate human error https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534452465074-OTDQ3NORPMMVPCVGQ86H/Moodys_Dashboard.jpg Moody's Analytics - 30,000ft views | The Approach The day to day assessment and review of each group of loans passes quickly from agent to agent, keeping the over sight of progress, red flags and necessary reviews was key to expediting the process https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534452398741-NOYGM061SNL9CQN4G07J/Moodys_website-mockup.jpg Moody's Analytics https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534455843685-7HQ8DCE5ENYB27FOBZ0S/Activity+Board.jpg Moody's Analytics - Quick hits | The Process Immediate prioritization and actionable needs were color coded as cards to help agents move through tasks quickly and efficiently https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534455792773-O5V18M6A4YBHKDQ1MTQF/Activity+List.jpg Moody's Analytics - Green means go | The system Colored tags follow the global view, working both as tags and buttons, bringing deeper links and overlays to the surface with a single click https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534455899701-PXBKIGBSX6RPLF4GA0TC/Deal+Profile+-+Submissions.jpg Moody's Analytics - Focus, focus | The Challenge Minimizing volume through contextual filters creates highly focused views for agents to push through like tasks with minimal human error https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534452466568-O5JQ4LYH7BJZ81OQJSUC/Needs+Remediation+-+Deal+Level+Data.png Moody's Analytics - Path to completion | The Result Changing from one hand to another, the visual steps assigned to agents keeps the back and forth for review and completion simple and eliminates confusion http://www.bezoona.com/lexus-city-guide daily 0.75 2019-04-26 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534963412064-HONXOYJRB5WDABL2K652/dan-calderwood-650085-unsplash.jpg Lexus City Guide https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534964554755-99L1GFFB9CS15B9E2AZX/Lexus_devices.jpg Lexus City Guide - Imitation is the sincerest form of flattery Technological innovation meets technological innovation, creating a city guide to reflect the dynamism of the Lexus LS launch gave us the opportunity to develop a new and unique solution to guiding readers to new and exciting venues around different cities https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534449780227-MRY6MAIVXHY6UBSCP8BY/Lexus_Landing.jpg Lexus City Guide - Where do we go? Identifying 14 key markets and cities, the editorial team went to work finding the coolest underground spots to guide drivers while our creative team got to work reimagining what an online city guide could be https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534449780016-NZRRP3O1SG7PYDFR5Z7R/Lexus_NY_Guide_Landing.jpg Lexus City Guide - The story takes you there Combining lush imagery and rich narrative, the experience was developed to move along with the reader as the scrolled from the linear to the non-linear part of the experience https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534963310311-MZQ8PGATJZUYG5QI228D/Lexus_devices.jpg Lexus City Guide https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534449781011-XZN2B8S3VG6A1AATA68S/Lexus_NY_Guide_reveal.jpg Lexus City Guide - The stage unfolds Exposing the map of each city exposed a series of pins giving the reader an overview of the entire experience before taking a deep dive into each location https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534449781964-CJD9E4M7GCNEZD5DZWAG/Lexus_NY_Guide_venue.jpg Lexus City Guide - Moves along with you Scrolling through locations moved the zoomed in map around each key city giving readers a dynamic and exciting view into venues, neighborhoods and ethos that Lexus and Cool Hunting share http://www.bezoona.com/delta-1 daily 0.75 2019-04-26 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534297579586-76FLPJ2BKZHWLGGSV8QM/carousel-first-class-965x485-b+%282%29.jpg Delta https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534299855479-H0RUXUVG682EVBUPTJGY/Delta_Landing.jpg Delta - Where to next? The future travel now What does travel look like a few years* from now, a lot less painful than it does today. Examining travel and sharing our own experiences, the team was tasked to maintain the AOR title Digitas had held with Delta for years *a few years from now being 2011, to date, Delta is still rolling out some of these ideas https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534299855295-03VTEP5GZGF2PLC8W734/Delta_Booking.jpg Delta - Eliminate pain points From daydreaming to your return home, the acts of booking, preparing, moving through and completing the journey is riddled with hurdles. Where are the right points to remove them? https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534299853873-BORR8PWRCNHBP0BRVSTE/Delta_FineTune.jpg Delta - Keep it exciting Make the preparation for the flight as exciting as learning about your destination. Leverage the new technology and resources to binge watch your favorite shows, watch content you’d never see elsewhere and read to your heart’s content https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534299852977-JL8JK2244SVOQDTKBSH9/Delta_CarryOn2.jpg Delta - Mobile at it's finest Use your phone for what it’s good for, making transit and transitions a bit easier, map the interior of the airport to catch a connection, have the media you want in your seat travel with you while you wait, keep all your information a touch away https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534299852192-K0N20PW90SUJ86SJBY4J/inflight_screen.jpg Delta - Traveling with friends? Or making new ones, either way, use networking apps and the ability to identify fellow team members on the way to buy a drink or upgrade and get to know one another https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534299852476-1CQ0BVKZLMP3PGYHIPIH/Delta_postTrip+%281%29.jpg Delta - and in the end Get all the updates from your trip, new friends and a nudge to take that vacation you’ve been dreaming about All this and more secured Digitas the AOR title it held so proudly as well as a 20% boost in annual budget http://www.bezoona.com/pentax-k01-1 daily 0.75 2019-04-26 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534356851413-ASUIC138LZCOLGZZGVD1/pentax_cover.jpg Pentax K-01 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534356902756-P500THS119YFV6456GVJ/k-01_2012-03-17_16-58-02_IMGP0394_%C2%A9joshrubin_2012.jpg Pentax K-01 - It's here! Now what… Having just designed a new K-01 with Marc Newson, Pentax wanted to get the creative class using their new camera https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534363551353-S8E3XTLYVJ3VURHZH6UZ/pentax_print.jpg Pentax K-01 - Not the same ol' Who better to re-position this fantastic new marriage of design and technology than a team of designers, creators and technophiles. Leveraging existing design elements, we went to work straight away, rethinking the market, strategy and design to get the word out https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534356901918-0CP9GJ2QTSRWTTLFD019/k-01_2012-03-17_17-41-51_IMGP0433_%C2%A9joshrubin_2012.jpg Pentax K-01 - Love + other partnerships The key to falling in love is that first meeting, to facilitate that, we took the K-01 on the road to major museums and design events to get people’s hands on it and let the camera do the rest of the work https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534356901118-CD8GT2HRZMZPFREQ5713/The%2B99%2BPercent_2012_Photo_Essay0047.jpg Pentax K-01 - Inspiring design Additional placement at design conferences such as ICFF and 99U opened the door to a halo audience in different fields and created an uptick in sales https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534356881473-HIT3Y7Y1201IGAM1J1OG/Pentax_screens.jpg Pentax K-01 - right time, right place With full page takeovers and contextual content, the K-01 was set up to succeed, the new creative was able to seamlessly work across publications and feel at home in it’s new world https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1534359493611-ZOC88VHICEMQPEG508Z8/pentax_ipad_updated.jpg Pentax K-01 - Keeping things top of mind By integrating the new design system into all of our events and outlets, we were able to focus and amplify our message to the coveted readers and creators that Pentax wanted to reach Ultimately, Pentax took our direction and ran with it across markets shaking the dust off traditional photography communications http://www.bezoona.com/jeep daily 0.75 2019-04-26 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1543943527658-9XXPS4MQSEUET1TFP25U/Unknown.png Jeep https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1543943527658-9XXPS4MQSEUET1TFP25U/Unknown.png Jeep https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1543943527896-ZEI337IUVH02AWIHTXLR/JEEP_full_collection.jpg Jeep - Celebrating Team USA on the final leg of their journey to the Olympics Create social currency for Jeep at the tail end of their sponsorship of Team USA https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1543943525831-AHET0V6SGXNPCLU2DWQE/LeBron%2Bin%2BBelieve.jpg Jeep - The Solution Get on of the most famous street style designers, Jeff Staple, to create a bespoke logo and develop bespoke gear for the team to use and enjoy before, during and after the Olympics. Highlight these stories on Cool Hunting. Knowing the general itinerary, the team sought to create gear that could follow them from practice to the gold medal. The artists who participated were able to tell their story as well as the story of each item produced. https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1543943523837-OMJA5BV40X1SZIFIWMCN/photo%2Bcopy.PNG Jeep - The Result The High Altitude campaign gave lift to not only the designers and artisans who created everything from a bespoke leather basket ball to a 3x1 denim gear bag big enough to hold two pairs of size 13 shoes and two pro basketballs. The gear was featured organically across social media creating buzz and demand for the gear. http://www.bezoona.com/about daily 0.75 2014-08-20 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377897194514-Q90380A0QY2TFP0VS4PD/27ef868543abf9c4e16439c1aeb8f0bd.jpg About http://www.bezoona.com/about-1 daily 0.75 2023-01-10 https://images.squarespace-cdn.com/content/v1/547f691ce4b0f8df179b74ed/1535130652011-TX0X7MZ6GE6G3OUPIL71/25013843_1758699254192383_8258479269844353024_n.jpg About Leen