Leen Al-Bassam

Moto X




With as many options for bringing your own style to your phone as your wardrobe, Motorola wanted to align itself with with both up and coming and established fashion designers for Fashion week.  


The Challenge

Bring the new MOTO X to fashion week in less than three weeks with a physical, social and online integration


The Solution

To achieve this, we brought the MotoX to both the premiere of the Opening Ceremony Pier shows as well as integrating the phone into Peter Som's shows at NYFW.  The Fashion x Technology show was brought to the Pier as a physical space championing the latest in wearable technology, as well as online as a Cool Hunting one day take over.  


The Result

Visitors and readers alike were encouraged to socialize their experiences with the #MotoMADE and #MyMotoX hashtags bringing their photos and experiences to life online in the Moto x Fashion hub.  The program culminated with coverage of Peter Som taking a selfie on the runway in Vogue magazine.