Creative Direction | Experience Design
Celebrating the end their exclusive relationship with Google Wallet, MasterCard PayPass went to SXSW in 2012
Deploying independent publishers to cover the festival, we built a digital hub to aggregate all the content and a pop-up Grind location where PayPass members could take a breath from the over crowded festival and recharge their devices and their minds
Topping off the extensive coverage of the festival, we did an exclusive live stream of the Sub Pop showcase into five venues across the country. With our six week timeline for the project, we jumped over the logistical hurdles and make five parties in three time zones happen
Each venue was outfitted with local chefs who created exclusive bites for the event unlocked for cardholders
Social media enabled photo booths installed across the country socialized the event naturally and with a party this good, why not throw one at HQ as a last bash to celebrate the partnership