Creative Direction | Experience Design
Technological innovation meets technological innovation, creating a city guide to reflect the dynamism of the Lexus LS launch gave us the opportunity to develop a new and unique solution to guiding readers to new and exciting venues around different cities
Identifying 14 key markets and cities, the editorial team went to work finding the coolest underground spots to guide drivers while our creative team got to work reimagining what an online city guide could be
Combining lush imagery and rich narrative, the experience was developed to move along with the reader as the scrolled from the linear to the non-linear part of the experience
Exposing the map of each city exposed a series of pins giving the reader an overview of the entire experience before taking a deep dive into each location
Scrolling through locations moved the zoomed in map around each key city giving readers a dynamic and exciting view into venues, neighborhoods and ethos that Lexus and Cool Hunting share