Celebrating Team USA on the final leg of their journey to the Olympics
Create social currency for Jeep at the tail end of their sponsorship of Team USA
Get on of the most famous street style designers, Jeff Staple, to create a bespoke logo and develop bespoke gear for the team to use and enjoy before, during and after the Olympics. Highlight these stories on Cool Hunting. Knowing the general itinerary, the team sought to create gear that could follow them from practice to the gold medal. The artists who participated were able to tell their story as well as the story of each item produced.
The High Altitude campaign gave lift to not only the designers and artisans who created everything from a bespoke leather basket ball to a 3x1 denim gear bag big enough to hold two pairs of size 13 shoes and two pro basketballs. The gear was featured organically across social media creating buzz and demand for the gear.