Design is fluid
Celebrating the inaugural Cool Hunting 25, we created a fluid logotype that talked to sketching, building and solidifying design and the inspiration in each phase of the process
What kind of bird are you?
Cadillac + Cool Hunting wanted to leverage the creative class that makes up it’s readership to help hunt the up and coming designers and artists who will push design into the future
We created a fluid interface that randomly populates and serves the 25 creatives tiles in different sizes to maintain the fundamental principle that all creators chosen are equally innovative
Divided into two phases, readers nominated people they knew who were driving new design and technology, then the editorial staff hand picked the 25 most inspiring creators of the year
The Cool Hunting 25 strengthened the relationship with Cadillac and the commitment of both partners to surface and celebrate creators from all walks of life